With 4.2 billion people constantly active on Instagram every single day, it is no wonder that most of the initiatives – be it small or big – are able to reach out to their target audience on digital platforms. Facebook, Instagram, Twitter, and many other social networking sites or applications have successfully connected businesses and organizations to scores of people out there. But, as easy as promoting your idea, concept or business on social media platform sounds – the reality is a tad bit different and difficult. Promoting your initiative on social media platforms like Instagram isn’t an overnight process. Especially if the initiative is about going green or staying green. Given below are 5 ways to promote your green initiative on Instagram without losing your sleep.
Create an intriguing story
A good story has always fascinated people. Times have changed, but stories still leave the same impact as they once used to. If anything, a great story leaves behind a greater imprint in the minds of people in the 21st century – who are bereft of positive, inspiring and hopeful visuals to fill their lives with.
Social media marketing – especially Instagram marketing – is based on moving visuals and touching stories. Your green initiative is about “going green”. But for people out there, this is not enough.
If you plan to promote your green initiative on Instagram, tell them not only about how sustainable, green, or environmentally-friendly your product is, but also how they can optimize the utility of the same in their lives.
Tell them how this product came into being. Tell them how one small idea, conversation or hurdle led to the creation of this product. And then tell them how the sustainability of your product enhances its story, utility and visibility in the market.
Instagram is filled with such stories. Studies show that a picture will only speak a million words if it has a story to tell.
Connect with more and more people
Social media platforms, as the name suggest, require that you socialize to market your green initiative. You need to connect with more and more people on Instagram. There are numerous ways to accomplish this. You can follow other green initiative pages on Instagram and interact with them by liking, commenting, or reposting their posts.
You can also do some research about your target audience on Instagram and pitch your green initiative to them. This will help you gain more followers and increase the reach of your page. Speaking of which, if you already have thousands of followers on your page, then chances are that those landing on your page for the first time will see your followers’ count and follow you. You can buy Instagram followers to enhance your visibility on the social platform.
Research shows that pages with more number of followers, likes and comments on them are able to amass more reputation and validation on social media. Give it a try.
Engage your audience
A huge number of Instagram users love to engage with pages that are highly active. To promote your green initiative on Instagram, ensure that you post at least 3-4 pictures/videos a day. This will catch your followers’ attention and they will be more willing to engage with your initiative.
Not only that, marketing trends show that the frequency of your posts on Instagram is linked to their visibility on your followers’ feed as well. And if you opt for paid advertisements of your green initiative, then the chances of your most popular posts appearing on random people’s feed also increase manifold.
There are various other ways to engage your audience and attract attention towards your green initiative. You can post green challenges or contests with assured rewards or shoutouts on Instagram. Or, you can arrange a clean-up drive in your surroundings and invite as many people as possible.
This might sound like an overused idea, but market it the right way, and it will work miracles for your promotion.
Get the basics right
To promote anything on Instagram, you must get the basics right. Instagram is primarily a visual platform. It fuels itself on images with a story. So, when you promote your green initiative on Instagram, remember to focus on that first and foremost.
Avoid lengthy captions. Most Instagrammers (as they are called) have short attention spans and prefer to quickly scroll past the pictures on their feeds. Rarely will anyone have the time to the read that long caption.
The best thing to do is mix your message with your image/video before you post it. Ensure that the message is clear and the image is even clearer. Include a number of hashtags in the caption. Again, make sure that you add most searched, but meaningful hashtags.
Keep your message short and try to not post a video that exceeds a minute in length. A crisp, concise and clear post is the best way to garner more followers, likes and comments on Instagram.
Appeal to the audience’s needs
This is the golden rule of marketing. You cannot sell something without first creating a need for the same. When it comes to green initiatives, the task becomes a little harder.
You can tell the Instagram users, through your posts, about how your initiative is all about creating cleanliness, or reducing the carbon footprint, or combating pollution – but unless you tell them how their lack of participation in these initiatives can place their lives in peril – they won’t care about it.
Another way to appeal to the users’ needs and promoting your green initiative on Instagram is to constantly market that one thing that sets your initiative apart from the rest out there. Once the ones who view your posts will recognize your page’s USP, you are sure to gain a positive reputation on the social media platform.
Promoting a green initiative on Instagram isn’t an easy task. But it is not impossible either. Just know your unique selling point, recognize your target audience, get the basics right, opt for paid advertising (if you can), engage with the audience, and you are all set.
Article Submitted By Community Writer