Home Eco Friendly Guide Advertising students unveil campaign to promote green campus

Advertising students unveil campaign to promote green campus

the creative circus green advertising recycled pap

As the Creative Circus, an accredited, two-year, portfolio school in Atlanta, organizes a surprise campaign today, the school campus is bound to go greener than it was ever before. Advertisements made from fellow students’ discarded sheets of paper will adorn the classrooms and hallways. The unprecedented event will create enough recycled paper notebooks whereon students could do brainstorming and sketch ideas for their future projects.

Norm Grey, Executive Creative Director and Founder of the Creative Circus, says…

As a leading portfolio school in the advertising industry, we teach students how to be constantly immersed in the creative process. But presenting so many ideas in classes leads to thousands of sheets of paper being recycled per week. We’re entering a new phase of sustainability at The Circus.

the creative circus green advertising recycled pap

Where rough marker drawings convey the initial thought process for a campaign, using new sheets of computer paper each time and discarding them once the budding designers choose their favorite direction, however, leaves the backsides of these sheets of paper blank. If the backs of recycled sheets of paper are reused, it will drastically diminish the school’s paper waste. So, as the challenge lies in shifting the paper usage paradigms of the students and faculty, the event promises to be an inspirational occasion for all.

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

Update: Here are some latest pics from the surprise campaign:

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

the creative circus green advertising recycled pap

Image Credit: Photographer Marc Risik, The Creative Circus

{Thanks for the tip, Sarah Gatling}