Go green is the way to go, and show the world you care. This is the latest mantra being rapped by the celebrities today. Joining the bandwagon is Rapper Pharrell Williams who has recently joined hands with store Kiehl’s to start production of a bag to help awareness for World Earth Day. As we all know, World Earth day is just around the Corner on the 22nd April and its not a big day only for the nature enthusiasts but it’s a big day for every human being alive today. Valuing our nature and environment should be the first priority for every person.
Williams and Kiehl’s will create a limited edition Eco Tote which has been made using Bionic Yarn Technology. In this technology, fabrics are created from recycling plastic bottles. So, for all those who thought that recycling plastic is a myth, then its time for you to think again. A very noble gesture on the celebrity rapper’s part who has come forward with such a unique and green idea.
The designer yet eco friendly bag shall be available for customers who participate in the Kiehl’s ‘Recycle and Be Rewarded’ scheme. The scheme primarily deals with recycling empty bottles jars, tubers at the Kiehl’s local stores from April to June and the participants shall become eligible to receive the complimentary bag free of cost.