Environmental issues pose a major threat to life on earth. This has made many people opt for socially responsible products irrespective of their higher cost. Going by this trend, companies have been switching to green marketing strategies to influence consumer purchase decisions. This strategy involves selling products and services by highlighting their advantages for the environment. This is also termed eco marketing.
In a time where environmental damage is a constant presence in the news, it is evident that big changes are having to be made by both businesses and individuals in order to be more environmentally-friendly. One industry which has faced a lot of criticism is the packing industry due to the heavy usage of plastics – this is all changing now as the industry makes big changes to go green.
Increased crude oil prices coupled with other factors like limited resources, environmental sustainability and political instability have forced many regions in Southeast Asia to search for alternative energy sources. As such, the potential benefits of opting for alternative second generation biofuels in these regions cannot be ruled out.