These days, many consumers are demanding that companies prove their sustainability with more than just a demonstrated commitment to recycling initiatives. They want evidence that the businesses they support are actively embracing eco-friendly practices that both protect and enrich the environment around them. So how can companies “go green” — oftentimes an expensive endeavor — and still remain profitable and relevant? The key may lie in the customer experience. Studies indicate that customer experience (CX) is the most important competitive differentiator, surpassing product quality and price as the key influencer for most consumer purchases. To reach the majority of consumers, then, businesses must use sustainable practices in ways that enhance the earth and the customer experience. Here are a few ideas:
