Travellers around the world are becoming increasing conscious of the environmental impact of getting from one place to another. Some have given up on certain kinds of travel altogether, but others have sought to restrict their plans just slightly – all the while feeling guilty about the little flying that they do engage in.
Of course, feelings of guilt and remorse are hardly conducive to buoyant customer demand. And the industry has begun this, and is taking steps to green up their act. Among these is a scheme called Trees4Travel.