The modern day consumer is just as much, if not more, concerned with a company’s responsibility to the environment as they are in the goods and services the company offers. While this fact may trouble some business owners, it is music to the ears for eco-minded entrepreneurs.
The amount of businesses becoming involved in green finance is rapidly increasing – 2014 saw climate-friendly investments surge to $391 billion; an increase of 18% compared to the previous year. Furthermore, natural capital has declined in 116/140 countries as a direct result of human pressure placed on Earth’s resources and approximately 4 million people die prematurely every year due to air pollution exposure. However, deciding whether to invest in green finance can be a difficult decision. With this in mind, here are reasons as to how green finance could benefit your business.