Greenwashing is the new method using which many people are being scammed in real estate. Most people these days are eco-friendly and want to buy or rent a property which is eco-friendly. Home shoppers need to be on guard when they see real estate marked as ‘energy saving’ or eco-friendly when actually they are not. Unscrupulous real estate agents and companies are taking advantage of the fact that people are willing to pay a premium for homes which seemingly save on utility bills and claim to reduce their carbon footprint.
The concept of greenwashing is being promoted by a lot of companies that claim to work for the betterment of the environment. Through misleading promotions, they eye wash the customers by claiming their products to be environmentally friendly. In reality, these companies are a hoax as their product severely damage the environment. The motive behind greenwashing is to create a demand by showing that the company supports manufacturing environment friendly products.