The idea of businesses valuing their profits over the environment has started to wane with EPA restrictions and overall environmental media coverage. The idea that going green is automatically going to hurt profits could not be further from the truth. There are circumstances where this can be extremely valuable and can even help a company’s public image. At its core, going green is the right thing to do if possible to still stay profitable while reducing a business’ carbon footprint on the environment. Small things add up especially at large companies, so personal responsibility is important whether it means to turn out lights or power down computer daily can be a huge difference maker.