Environmental issues pose a major threat to life on earth. This has made many people opt for socially responsible products irrespective of their higher cost. Going by this trend, companies have been switching to green marketing strategies to influence consumer purchase decisions. This strategy involves selling products and services by highlighting their advantages for the environment. This is also termed eco marketing.
Many of us live on the assumption that going green is expensive. We think that things like organic food, organic beauty products are expensive and not something that an average Joe can afford. But it is time to change this mindset. Because there are plenty of ways by which you can save the environment and also money.
The recent years have seen the rise of many eco-friendly dog brands and products in the market. Though these products claim to be green, they are more expensive than standard dog products. As such, it would be wise to invest in these products only if we know that their quality and durability are in par with their high costs. Accordingly, here are a couple of brands that have earned our respect and liking in this matter.
With another school year about to start, the time has come for you to start shopping school supplies for your kids. Just wait! Instead of opting for the regular products you buy at back-to-school sales, why not opt for eco-friendly school gear instead? Accordingly, here is some fun as well as functional picks to get you started.
There is increasing demand for eco-friendly products nowadays as people are becoming more conscious about the environment and preserving it. Now many specialized shops are opening up which only sell eco friendly products and you can buy several unique and useful products from such shop. In the following section let us look at some unusual eco friendly products, which you can purchase.
There is a green-wave and on top of come a few myths. Here are some top ones exposed.
In the recent eco-awareness of the masses, designers are moving towards creating sustainable fashion as well and Upcycling is such a concept. So what exactly does it involve and is it really green?
There are many products on the market claiming to be product friendly. Here is how you find out if they are true.
As more and more people are becoming eco-aware, they want to purchase eco-friendly and sustainable textiles and linens as well. Here are some tips on how to choose well.
While most of us may associate recycling with plastic, several other items can be recycled as well. The surprising fact is that most of these items can be recycled at home itself with just a little know how, creativity and patience. Given below are five such items that have been constructed entirely out of recycled products that can be commonly found around the house.