Environmental issues pose a major threat to life on earth. This has made many people opt for socially responsible products irrespective of their higher cost. Going by this trend, companies have been switching to green marketing strategies to influence consumer purchase decisions. This strategy involves selling products and services by highlighting their advantages for the environment. This is also termed eco marketing.
Have you ever thought about how your current lifestyle affects the world? It is time all of us woke up to how we are affecting Mother Nature.
With technology and busy lifestyles, people are too busy to take care of the environment, forgetting that it provides us with the most important things in life. Unfortunately, some will destroy nature to make more money.
The glaciers are melting faster than they ever were, the amazon rainforest is burning at an extreme rate, last five years were the hottest on this planet, corals are disappearing, and that’s not all. Things are going to become worse in just 10 years from now. Furthermore, if we don’t take an action now, by 2050 our planet might no longer remain livable.
Food is one of life’s great pleasures. Going green in any walk of life is one of life’s biggest challenges. The green life can often involve being restrictive and methodical and compromising in a way that can, potentially, limit some of the joyousness to be found in various activities.
How can you, as an eco-volunteer organization, attract a new group of volunteers?
Environmental volunteers realize a series of activities including:
- environmental observing like for example wildlife
- ecological rebuilding such as revegetation
- enlightening others about the natural surroundings.
They also participate in communal based projects, refining paths, open spaces, and local facilities for the profit of the local community and visitors.
A lot of companies have started moving towards eco-marketing in a bid to do their part to save the environment. Green marketing enables a company to reach out to its clients in an environmentally friendly way. As such, here are some eco-marketing initiatives that have been gaining a lot of popularity of late.
Paper is a product of trees.Increasing use of paper can be dangerous for our environment, whereas less use contributes to save mother nature. There is a rapid change in the earth’s ecosystem owing to cutting of tree. Several measures are being taken to stop the use of paper from business and our lives. Consider reading some of the ways to use less or no paper by which nature can be saved.