These days, many consumers are demanding that companies prove their sustainability with more than just a demonstrated commitment to recycling initiatives. They want evidence that the businesses they support are actively embracing eco-friendly practices that both protect and enrich the environment around them. So how can companies “go green” — oftentimes an expensive endeavor — and still remain profitable and relevant? The key may lie in the customer experience. Studies indicate that customer experience (CX) is the most important competitive differentiator, surpassing product quality and price as the key influencer for most consumer purchases. To reach the majority of consumers, then, businesses must use sustainable practices in ways that enhance the earth and the customer experience. Here are a few ideas:
As environmentalists propagate greater conservation policies with each passing day, it’s no surprise that wants for eco-friendly makeup brands in the beauty industry is becoming a high surging demand. And why not – with plenty of brands steadily releasing skincare and makeup products made of ethically resourced ingredients and nature-friendly outer packaging. As an environmentally worthwhile way to revitalise one’s makeup regimen, these organic products are the way to go. These small, local brands were created by new mothers and young women suffering from some chronic medical skin issue and needed beauty items suiting their needs. Some were also designed by chemists and herbalists with deep knowledge about natural skincare.
Choosing sustainable construction products are not at all easy. Various cheats befool people by selling normal goods with a green leaf printed on the covering with a claim of sustainable products. Hence, to pick sustainable products for construction purpose is a challenging task. To choose sustainable products a buyer evaluates them on various grounds to determine the level of their sustainability, which is in contrast to other building materials that people choose based on appearance and value.