Home Eco Friendly Guide UNICEF’s Dirty Water marketing campaign sells diseased water to raise funds

UNICEF’s Dirty Water marketing campaign sells diseased water to raise funds

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Majority in the developed world have never been able to understand third world’s water predicaments ranging from its scarcity to moldy, bacteria infested water. No wonder they continue to take their clean water supplies for granted and never for a second think of lending a helping hand to their a poor brethren in need.

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To check this tendency, UNICEF has launched an eye catching marketing and fund raising campaign called UNICEF’s Dirty Water, in downtown Manhatten. The campaign offered eight diseased water ‘flavors’ (malaria, cholera, typhoid, dengue, hepatitis, dysentery, salmonella, and yellow fever) commonly gulped by people in the developing world to quench thirst.

Although nobody drank the water, they did bother to make donations ranging from $1to higher denominations. Watch out gaping mouths shocked by third world’s drinking watery realities in the video.

Via: GreenMuze