When we look at Japan we see two sides of it. The first side shows the sonic-paced life of Tokyo and a country that’s amongst the first that are stepping into hypermodernity. The second side shows a country that still follows old traditions and discipline. When it comes to sustainability, modern Japan seems to ignore it, and the traditional side seems to embrace it. However, this is not so. Even the movements like minimalism that are most conducive to sustainability and longevity had their roots in Japan. Just like the millennials worldwide, living an eco-friendly life is a priority amongst the Japanese millennials. Nevertheless, mere intention doesn’t make one eco-friendly. So, let us study both the sides of the problem and see if Japan is really an eco-friendly country or not.