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Changzhi Lee’s artistic brochure shows polar bears melting like ice!

changzhi lee fall 2009 ice age

As the Earth is heating up with each passing day, the polar bears are losing their habitat. Designer Changzhi Lee came up with a brochure named “Fall 2009: Ice-Age” for Ice Age Publication to reveal the plight of the Antarctic animal. The little brochure is folded up like an iceberg. When you unfold the pages, the ice seems to melt and the polar bears’ habitat starts crumbling into pieces.

Isn’t it an impressive way to shed light on something we hardly ever took it that seriously?

changzhi lee fall 2009 ice age 1

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Via: Atelier29

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