KCC Packaging has actually developed a new biodegradable barrier tray that is for the purpose of ready meals. It will offer all the retailers with an alternative to the previous carbon based CPET or crystalline polyethylene terephthalate and also aluminum. This new tray is basically microwaveable, ovenable and also compostable, as per the designer of this new packing. Kevin Clarke, charted environmentalist and the designer of this eco friendly packing stated “this new packing does almost the same job and on the similar equipment, exactly the way currently used packing does”.
As per their designers, this packing has gone through tough testing to ensure durability, effectiveness and wetness experienced during cooking. It is expected to be showcased at the famous trade show known as Pro2Pac which is to be held at the popular Excel Centre based in London, from March 17 onwards till 20 March. Designer Kevin Clarke actually believes that this new packing will offer lot of cash saving that will surely attracts the attention and interest of the retailers.
Green Balance Sheet
The company is aiming toward big fat negative; the finance director of the company is basically looking to cut down the amount of carbon credits required and purchased by the organization, thus this packing for ready meal is actually negative on the balance sheet of green.
We have come to know the fact that is provided by most of the buyers at some of the prominent food retailers present in UK, that it is exactly the kind of solutions customers have been actually looking for from years, however, it is not among the conversations that we are presently having at some high levels. Presently, we are expecting get the momentum required through this Pro2Pac event, which is expected to drive this revolutionary innovation to popularize at homes, and prove to be an actual difference maker toward the way that our country UK is using all sustainable solutions in order to secure the depletion of one of the most precious resources of our world, oil.”
KCC has actually joined their hands for a partnership with the famous Mash Direct, which is known for its ready meals that are potato based and located in the County Down of Ireland.
Aiming At Carbon Levels
The focus of KCC at the famous Pro2Pac will be showing to the world its disposable cutlery cornstarch, which has been earlier, introduced in the market with their millions of packs for salads. This is again an attempt to reduce the level of carbon Footprint.
“Recent research reveals that all those who purchase these salads based ready meal for their dashboard and other dining purposes; they hardly recycle or reuse the packing,” stated by designer Kevin Clarke. “Therefore, one of the best solutions for this problem is actually using such a material like cornstarch which is completely biodegradable in landfill.”
Other Highlights
Other ranges of KCC’s packing such as locksafe watertights, Delibox clear, microwaveable containers, salad containers, hot boxes and other packs, which are claimed to keep all your takeaway meals completely hot for a period of more than 45 minutes. All these packs will also be displayed at the much awaited even Pro2Pac. With this, company is trying to create a positive and eco friendly image of their brand and to attract more consumers around the world. This is one of the major efforts that have been put by this company toward a greener side.
Company is expecting an increase in its graph for sale around the world. As per the critics, this effort will surely pay off in coming future as more and more people are getting aware about such eco friendly ways to secure our world.